10 Luftballons

DARPA recently held an interesting challenge, where 10 large red weather balloons were released and held at various points in the US with teams mobilized to find and verify all balloon locations. The winning team, from MIT (no surprises there, DARPA hogs), won in approximately 9 hours.
It's interesting to contemplate how one would mobilize their own "network" of people that fast, and under what motivations this huge (likely thousands) group of people would actually be motivated to take time out of their day to go looking for balloons. Frankly I'm impressed with any team that found at least two.

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